Anna Lum is a seasoned Business Consultant with over 15 years’ experience working directly with small to medium businesses owners. Having personally built, grown, and advised multiple businesses, Anna brings a sharp commercial lens and deep operational insight to every engagement.

Known for her ability to quickly understand how a business really works, not just on paper, but in practice, Anna’s strength lies in helping sellers present their business through the eyes of a buyer. From operations and team structure to risk factors and future potential, she has a unique ability to distil complexity into clear, buyer-ready narratives that drive interest and support deal confidence.

At JS Business Brokers, Anna works alongside the brokerage team as a trusted advisor, supporting business owners with exit preparation, documentation, and deal support. She is often the bridge between seller and buyer, helping articulate the true value of a business in a way that resonates commercially and strategically.

Anna’s superpower is her speed to insight. Within a short time, she can see what makes a business tick and how to position it to attract the right buyer. Her approach is hands-on, practical, and outcome-driven, shaped by years of experience navigating the realities of running and exiting SMEs.